Forbesfone.com
Data from Euro 2016 campaign
With Forbesfone, we ran a campaign around the Euro 2016. All offers to their customers were linked to the winners of the European tournament in France.
The campaign ran from the 3rd June until 10th July throughout Euro 2016. After each round of the tournament, Forbesfone were able to update the selections available to their customers. Our tool gave them the flexibility and control over their marketing campaign throughout the tournament.
Case Study
Objective
The campaign was run during June and July, generally quiet months for Forbesfone and other telecoms companies. Forbesfone wanted to create engagement amongst their users, so as a result the DiscountIF tool was implemented to generate sales and further engagement.
Engagement
The opt-in process is extremely smooth for customers, a couple of clicks and they’ve entered into the promotion. With 26% of customers opting-in to benefit from DiscountIF’s offers, Forbesfone claimed that customer engagement was high.
Conversion
Over the course of the Euro 2016 campaign ran by Forbesfone, 13% of customers purchasing were first time customers. Further illustrating the positive effect DiscountIF has on increasing customer conversion.
Retention
The engagement created through DiscountIF’s tool resulted in high rates of retention. During the campaign customers kept returning to place another order. Forbesfone’s data analysis shows that over 27% of customers purchased more than once.
Added Value
The unique shopping experience created through DiscountIF had a positive reaction although only 8% of customers won their cashback. This primarily being because few customers selected Portugal to win the Euro 2016, which turned out to be a surprise win for everybody!
Costs
A standard 10% discount campaign would not have had garnered the same kind of engagement and would have resulted in a higher cost. Forbesfone only had to payback 4% of the revenue generated through DiscountIF’s tool.
