Sports Merchandise Promotions Engine

Automated weekly promotions

Alternative to slashing prices & discounting

Convert fan engagement into monetisation

Reward & incentivise winners

16%

Gross Increase in Sales

36%

Increase in Conversion

55%

Promotion opt-in rate

71%

of Customers were satisfied

At Cardiff City FC we’re always focused on placing the fan first. We’re proud that Cardiff City FC will be launching promotional campaigns on our online retail store that follow our mantra.

Clare Scarth, Head of Retail at Cardiff City FC

We always keep an open eye on innovative software tools that can boost our retail platform’s performance. DiscountIF was very easy to integrate, and we look forward to working with their team.

Richard Waltham, Director at Retail & Sports Systems

Awards

THE COST OF "PRICE SLASHING" IS £100 MILLION IN SPORTS MERCHANDISE

Create A Sales Engagement Hook

...without slashing prices

SELL AT FULL PRICE

Easily plan your marketing campaigns around your team's weekly fixtures

Full Price Sale
Automated weekly promotions to run on your online store
Weekly content to shout about on your marketing platforms
Example: 100 Sales x £55 = £5,500 - Sales Turnover

ENGAGE WITH PURCHASING CUSTOMERS

Get rid of any old stock as well as offering rewards on this seasons kit or match tickets

Create an engaging experience for your fans
Higher rewards at the same cost of your standard discount seasons
Offer a personalised experienced for your fans
Example: From 55 Entries, 20 pick Cardiff

REWARD & INCENTIVISE WINNERS

Winners given reward to engage or buy again

Increase Conversion rates on your online store
Create a winning experience for your fans, even when your team loses!
Voucher, Gift Card, Tickets, Voucher on a specific product
Example: IF Cardiff Win = £200 Vouchers for second purchase

THIS WORKS FOR ANY SPORT AND TAKES LESS THAN 1 HOUR TO IMPLEMENT

Insights

Our team has many years of experience in managing high growth sports related digital assets. We’ve decided to publish, a previously *internal use only* scoring of football merchandise stores in the UK. Click here to see how your team is doing.

We also share a number of free tips to improve commercial revenues, and industry exclusive interviews with sports business leaders on our blog here.

Features

Simple Integration

We recommend using Google Tag Manager for both installation steps. Dropping the code in 'GTM' is easy, and can be done in a couple of minutes. See recent case study with Retail & Sport Systems here.

Personalised Rewards

Run sport related campaigns to engage with your fans. Your customers are then given a selection of events allowing them to pick and choose the outcome they find most likely to occur.

Cost Analysis

Our platform provides you with insights over any potential incurable cost. As a result we are able to calculate the cost for your campaign before we even launch it.